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Boekhandel De Kaft > Economie en management > Marketing > Webs of Influence

Webs of Influence

The Psychology of Online Persuasion: The secret strategies that make us click

Nathalie Nahai

Webs of Influence - Nathalie Nahai
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Flaptekst

As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online.

At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click.

In this book Nathalie Nahai, The Web Psychologist, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success.

Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level - with dazzling results.

Specificaties

ISBN9780273772958
TaalEngels
Aantal pagina's271
UitgeverijPearson
Publicatiedatum20-09-2012

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