An exclusive roadmap for steering your company’s global expansion to success.
Designed to Win was co-authored by acknowledged global business advisors who have helped companies worldwide respond to the challenges of doing business globally. Using extensive case studies and interviews with top executives, KPMG’s Hiroaki Yoshihara and Mary Pat McCarthy take you inside a number of the most successful transnational enterprises to reveal how those companies’ successfully navigate the risks of global expansion and achieve sustained growth in a volatile global marketplace. Here is your chance to learn important business strategies of the Global Fortune 500 and discover what they and other companies are doing to: position and manage brands worldwide; build a customer-centric supply chain; optimize their organizational structures for a global marketplace; recruit, develop and retain the best talent; build a unifying global corporate culture; negotiate transnational deals; manage global risk; and protect intellectual property.
| ISBN | 9780071467520 |
| Taal | Engels |
| Aantal pagina's | 274 |
| Afmetingen | 158 x 230 x 28 mm |
| Uitgeverij | McGraw-Hill |
| Publicatiedatum | 6-1-2006 |
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